Cheerios vs. Wal-Mart brand (Great Value) Toasted Whole Grain Oat Cereal
We figured we should start with something simple - Cheerios. Hasn't everyone who has ever bought Cheerios had a passing curiosity about whether the generic version was the exact same thing as the brand name version, just cheaper? They seem pretty simple, after all, and look almost exactly the same... how different could they be? Here's our analysis.
Price: comparing prices is going to be a little tricky, given that even within one retail chain different stores price things differently. When you look up toasted whole grain oat cereal in Wal-Mart's on-line store, for example, although a set price is provided for the brand-name version, next to the generic under price it says "store pricing may vary." So we're not trying to represent that the comparison provided here will be accurate for every Wal-Mart store, but we will provide the comparison anyway, in terms of a percentage (the generic cost "X" percent less than the name brand version) so you will have an idea of the savings that are possible when buying generic (with the caveat that, where you live, the savings might be a little more or less). At our local Wal-Mart the Great Value Toasted Whole Grain Oat Cereal cost just over 25% less than the Cheerios (pretty significant savings if you eat Cheerios regularly!).
Ingredients (this is word for word what is written on the side of the box - we're leaving it to you to sort out how all those vitamins compare - good luck!):
Cheerios: whole grain oats (includes the oat bran), modified corn starch, sugar, salt, tripotassium phosphate, wheat starch. Vitamin E (mixed tocopherols) added to preserve freshness. Also the following added vitamins and minerals: calcium carbonate, iron and zinc (mineral nutrients), vitamin C (sodium ascorbate), A B vitamin (niacinamide), vitamin B6 (pyridoxine hydrochloride), vitamin A (palmitate), vitamin B2 (riboflavin), vitamin B1 (thiamin mononitrate), A B vitamin (folic acid), vitamin B12 and vitamin D3.
Great Value Toasted Whole Grain Oat Cereal: whole grain oat flour (includes the oat bran), wheat starch, sugar, modified cornstarch, oat fiber, salt, oat extract, dicalcium phosphate, tripotassium phospathe, calcium carbonate, vitamin C (sodium ascorbate), iron and zinc (mineral nutrients), niacinamide, BHT (a preservative), thiamine mononitrate (vitamin B1), pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), vitamin A pamitate, folic acid, vitamin B12, vitamin D.
Calories/nutritional information: both versions had the same amount of calories, protein, and fiber per serving. The generic version had .5 g less fat per serving and 1 g more of carbohydrates. The only difference that really stood out is that the generic version had 30 mg more sodium per serving than the Cheerios, which could be significant for those following a salt-restricted diet (depending on how often you eat Cheerios).
|Can you tell which is which?|